Email: Required to verify eligibility and deliver Bounce Back Coupons.

Phone: Required to prevent duplicate redemptions. SMS is optional and only used with consent.

Email Address (Required)

The pet owner's email address is required to:

1. Confirm this bundle is being redeemed by a real person (it acts as a unique identifier)
2. Deliver Bounce Back Coupons, including one email per coupon, when available

Their email is used only to manage their rewards and communication related to this program.

If you are subscribed to the Astro Marketing Suite, any email addresses that are collected via STL will also be added to your mailing list.

Mobile Phone Number (Required)

The pet owner's phone number is required to:

1. Prevent excessive Adoption Bundles from being redeemed by the same person within the 365 day window at other stores or multiple times at the same store
2. Protect the integrity of the Sharing the Love program for retailers, brands, and adopters

📱 SMS consent is optional

1. If a pet owner do not opt in to SMS (uncheck the box on the form):
   
1. Their phone number is used only as a unique ID and will never be used for communication
   
2. If a pet owner does opt in to SMS (check the box on the form):
   
1. They may receive future text alerts letting them know when they have a limited-time coupon available at your store
   
2. If you are subscribed to the Astro Marketing Suite and have SMS enabled, they will be added to your text recipient list
   

SMS alerts would only be sent to opted in pet owners if:

1. A brand has an eligible coupon that includes SMS alerts, and
2. Your store is enrolled in that coupon or an Adoption Program with an associated Bounce Back Coupon

Note: SMS coupon alerts are not currently active in Astro, but may be introduced in a future update later this year.

Why We Ask for This Information

1. Protecting the Integrity of the Program

1. Confirm a pet owner’s eligibility
2. Enforce program limits (such as one bundle per species)
3. Prevent duplicate or “store-hopping” redemptions

2. Ensuring Fairness for Retailers and Brands

1. Redemptions are legitimate
2. Products are reaching new pet parents
3. Participation drives long-term loyalty—not one-time giveaways

1. They’re not being penalized for redemptions already claimed elsewhere
2. Every bundle redeemed in their store is valid

3. Creating a Better Experience for Pet Owners

1. Their Adoption Bundle is tied to a real loyalty account
2. They can receive important follow-up communications related to their included 'Sharing The Love' Bounce Back Coupons, as well as future messages from your store thanks to the Astro Marketing Suite
   
3. They gain visibility into future rewards and savings via the Astro Mobile App

4. Supporting Bounce Back Coupons & Follow-Up Rewards

1. Better timing
2. Higher redemption rates
3. Stronger brand impressions
4. More repeat store visits

5. Transparency, Privacy, and Respect

1. Email and phone numbers are collected solely to verify eligibility, prevent abuse, and support program communications
2. Information is handled within Astro’s secure platform
3. Data is not collected “just because”—it serves a specific, necessary purpose

In Summary

What to Say If a Pet Owner Is Hesitant to Share Their Information

Start With the Immediate Value

💡 Tip:

You can tell them exactly how many emails to expect by checking the pending cards on the Checkout screen—this helps set clear expectations and builds trust.

Reassure Them About Email Frequency

1. “We typically send about [X] emails per month.”
2. “We usually only email when there’s a reward, reminder, or special offer.”
   

Emphasize Control & Choice

Address Privacy Head-On

Connect It to the App (Optional, but Helpful)

1. Their email address becomes their username for the app
2. Having an email on file is required to log in and view rewards

Final Tip for Staff