Astro Marketing Suite | Overview & Video Tutorials
Astro Marketing Suite | Overview & Video Tutorials
Overview of the Astro Loyalty Marketing Suite
Have you ever wished there was a way to communicate with your customers that was both quick and easy while still being sincere and personal?
Now with the Astro Loyalty Marketing Suite you will have the Marketing Tools you always dreamed of right there at your fingertips!
Are you totally new to the Marketing Suite and not sure where to begin? Schedule a video call with a real person! Marketing Suite for Beginners Demo- Schedule your one-on-one demo today!
Are you familiar with the Marketing Suite but need some help with a more advanced campaign or project? Schedule a call today! Marketing Suite Help .
What can our Marketing Suite do that others can't?
This is actually a much longer list, but these are top features you will not find together anywhere else.
Targeted Customer Lists - So you can send specific communications to the customers who are most likely to respond to them.
If your customers notice that every time you send them a communication that it pertains to their specific needs then they will be more likely to engage with your communications and respond to them rather than ignore them.
Professional Marketing Templates - To help you communicate your Programs, Offers, My Promotions and Events to your customers in a clear, concise and personal way that is sure to catch their attention.
These Templates were designed to be customizable. These are your promotions at your store. You took the time to research and then choose what brands to offer to your customers, and we wanted to give you a way to both promote your products while also giving you a platform for which you can educate your customers about these products if you so choose.
Multimedia Campaigns - Why would you communicate using one method when you can communicate using all three major methods of communication all at once!
The Astro Loyalty Marketing Suite is the only marketing software that has this functionality. If you want to send an Email, Text and Push Communication to your customers all you need is one Campaign with one Template. You're a business owner, time is precious, we get it - so one of our main goals while designing this Marketing Suite for you was to make sure we saved you as much time as possible without compromising quality or sacrificing personal touches.
My Promotions - The ultimate way to reward your customers! Now you can create a My Promotion on Astro for any product or service you wish, doing so will generate a barcode that will trigger your promotion when it's scanned into Astro, and that promotion barcode can be sent via Campaigns to only the customers you choose to be able to participate.
These were designed to help you promote your inhouse goods and services in way that doesn't require a new Custom Program/Offer or a new Points Program. For example, if you want to reward your Top 10 grooming customers with a free nail trim on their next full groom appointment then you can set it all up on My Promotions and send it to your Top 10 in just a matter of minutes.
Automation - Coming Soon - Never miss an opportunity to communicate with your customers. Design it, Schedule it, and Forget it - Astro Got it!
We want you to be able to focus on what matters most, keeping the pets in your neighborhoods happy and healthy. Automation will give you a way to pre-program your communications so you can be sure your customer's always remain in the loop.
Are you ready to get started? Let's dive in...
Free Trial Info
There is a 30-Day Free Trial Available NOW! Just click the Marketing header menu on your Astro Loyalty home screen and click the 30Day FREE Trial button to get started.
Need more help? Check out this step by step guide on how to sign up for a Marketing Suite Free Trial. (Click the Arrow at the bottom right of these slides to use Guide Me to show you exactly where to go and what to click.)
Quick Start Guide
We recommend using Google Chrome. We found that Chrome works the best for the Marketing Suite.
Now you can either jump in and make your first Standard Campaign, or create and send a Quick Offer Campaign, or a Quick My Promotion Campaign. While you are building your Campaign you will be able to design your own Template and build and add a new Customer List. Both the Template and the Customer List can be saved to use again for another Campaign.
Or if you would like to compile your Customer List and design your Template before you add them to a Campaign you can start there. Either way the Marketing Suite is all connected and it will guide you from one step to the next as you go.
Marketing Suite Videos
A full playlist of these videos and more can be found on our YouTube channel.
Astro Marketing Suite Overview
Settings
Your Astro Marketing Suite can be configured to your needs via Settings. Here you will be able to add your Logo, a Default Footer, add Cashier Reminders and Prompts to help them opt your customers in for marketing communications, customize your consumer mobile app, and link your Astro Social Account.
All images within the Astro Image Library are able to be shared on your Business Facebook and Instagram pages. There is an Astro Social Media subsection within Astro Media, as well as a Brand Social Media section under Brand Media. These sections contain images made specifically for social media.
The icons above each image will give you either the ability to share an image (Facebook and Instagram icons), or let you know whether an image is Optimized for sharing on your social media (Thumbs Up icon).
There are now 3 main types of Campaigns: Multi-Media Template Campaigns, Quick Campaigns, and Simple Text-Only or Image-Only Campaigns.
Multi-Media Template Campaigns
Best suited for sharing multiple Offers and Promotions with your customers while communicating any other news you wish to share. Able to be delivered via Email, SMS Text Message, Mobile App Notification, and Post to Facebook Timeline.
Best suited for sharing a specific Offer or Promotion with a select list of customers. i.e. Share details of a Cat Litter Offer with all Cat Customers, or the details of a Primal Pet Food Offer with all Primal customers.
Quick Campaigns can also be sent for a My Promotion. The process for doing so is the same.
Best suited for getting a quick text out to your customers. This can be an alert, or a reminder. Ex. "Adoption Event this Friday at our Main St location from 12-2." or "We received an alert this morning that the food you last purchased at our store has been recalled. Please come and we'll replace it with a fresh bag free of charge."
Note: There is a 1 credit ($0.02) fee per text delivered, meaning if you send one Text Campaign to 200 customers, you will need 200 credits.
Simple Text Message Campaign Corresponding Articles -
Visit our Marketing Webinar Series Page to see what webinars are available. There you will find registration links to upcoming live webinars and links to recordings of past webinars.
Registration Links for a Private Google Meets with your Astro Marketing Team
Are you totally new to the Marketing Suite and not sure where to begin? Schedule a video call with a real person!
**Special Promotion** All active or new members of the Pet Boss Club who have not yet activated their Astro Marketing Suite (you either are still in the Marketing Suite Free Trial or you haven't activated your Marketing Suite Free Trial to start a paid membership) are eligible for an extended Astro Marketing Suite Free Trial. So rather than a 30-Day Marketing Suite Free Trial, you can have a 3-Month Marketing Suite Free Trial! If you qualify for this ongoing promotion, please email us at support@astroloyalty.com and copy Candace at hello@petbossnation.com so that she can confirm your membership in the Pet Boss Club.
If you are brand new to the Astro Marketing Suite and would like a professional Pet Business Marketing Coach to assist you on your Marketing Journey, check out Pet Boss Nation. Astro provides you with the tools you need for success and Pet Boss Nation will give you the inspiration and motivation to help you reach that success.
Pet Boss Nation offers many services to help you succeed:
Pet Boss Nation Facebook Group - A free, private community of local pet business owners such as yourself. This is a great place to ask your peers questions and get help from Candace of Pet Boss Nation herself. You'll also find online webinars and coaching weeks to sign up for and be alerted to openings in her other programs- like the Pet Boss Club!
Pet Boss Club - "The Pet Boss Club is Pet Boss Nation’s signature product—our monthly membership program. The Club brings Pet Bosses together in a tight community where every month you continue to grow your knowledge in the areas of sales, marketing, and leadership, to take your business to the next level."
Pet Boss VIP - Private Business Coaching with Candace D'Agnolo, the CEO and Founder of Pet Boss Nation!
Pet Boss Nation Podcast- Yup, there's a podcast! Ranked in the top 3% of all podcasts globally. There are already a bunch of episodes covering various topics and a new one every week - so get listening today!
Multi-Media Templated Campaigns Overview There are two categories of Campaigns on the Astro Marketing Suite: Templated Campaigns & Simple Campaigns. The main difference between the two types is that Templated Campaigns utilize a Template to carry the ...
Astro Loyalty Training Videos These videos will go over everything from enrolling in programs, adding customers, checking out customers, automated reporting, adding employee users, and how to access our help desk. 1. Account Set Up 2. Add Employee ...
How To Create An Quick Offer Campaign: Quick Campaigns were designed to help you get the word out quickly regarding a specific Offer you are running at your store. They can be paired with a custom Recipient List so the details of a particular Offer ...
How to Redeem a Promotion Once you have sent your My Promotions Campaign to your customers they will receive a bar-code that they can bring to your store to redeem the Promotion. Check out how to create and send your Promotions: My Promotions | ...
SMS Text Messaging - Overview SMS texting is an add-on feature to the Astro Marketing Suite. The cost of the phone number is included in your Marketing Suite subscription, however, you must activate the texting feature by emailing ...