Professional Marketing Resources | PIN - The Pet Industry Network
Astro Loyalty is a proud member of PIN, aka The Pet Industry Network and we would like to introduce you to our peers!
What is PIN?
The Pet Industry Network is comprised of professional service-providers of the pet industry whose abilities, clients, and work have been vetted and approved by the group at large. PIN connects pet business owners like retailers, groomers, and brands with vetted service providers like coaches, consultants, and agencies.
The majority of the businesses associated with PIN work with independently owned pet businesses - some exclusively work with brick-and-mortar businesses, while others also offer support for those businesses who've extended their retail space with an online store. Several members of PIN, such as Pet Boss Nation, Pet Engine Marketing, Pet Retail Helper, Pet Pro Media, Max Pet Marketing, and more, have active and blossoming relationships with a growing list of Astro Retailers. PIN has helped Astro Retailers scale up their businesses, invigorate their brand, build an engaging website, grow their social media following, plug up holes in their finances, produce marketing videos, manage their email marketing- and so much more!
Is lack of time your biggest hurdle when it comes to marketing your business? Did you know that it's possible to hire a PIN business to manage your Astro Marketing Suite for you? Several PIN businesses, such as Matt Aldrich of Pet Engine Marketing, are using the Astro Marketing Suite on behalf of their Astro Retailer clients with great success! Using the Astro Marketing Suite, they've helped their clients boost their Astro Offers redemption numbers and increase engagement with their customers.
⭐️⭐️ Special Promotion for Astro Retailers partnered with PIN ⭐️⭐️
3-Month Free Trial of the Astro Marketing Suite
You must meet all of the following qualifications in order to receive the extended free trial:
- You are an Astro Retailer with an active Astro Loyalty account.
- Your pet shop has hired and are actively working with at least one of the PIN members listed below.
- Several PIN members offer free services, which is awesome! However, in order to qualify for this promotion you must be using one of their paid services.
- Your Astro Marketing Suite has never been activated.
- You've never started an Astro Marketing Suite free trial. -or-
- Your Astro Marketing Suite is still in free trial. -or-
- You never activated your Astro Marketing Suite free trial.
If you meet all three of these qualifications, email us at support@astroloyalty.com and copy the PIN business you are actively working with so they can verify your partnership.
We recommend that you take advantage of the 3-month Astro Marketing Suite free trial only once your Astro Account has been activated- this way you are working with an Astro Account with usable pet owner information- such as a customer list, loyalty participation, and so forth.
WHO is PIN?
To help you find your ultimate PIN match, we highlighted the key services offered by each member. Happy marketing!
Big Paws Marketing
Email Marketing
Pamela Keniston, Owner
We help pet businesses make a big impression! We use email marketing, content writing, and insider secrets to help you win.
Cait Mellor Writes
Copywriting
Cait Mellor, Founder
Providing copywriting services that help pet industry professionals reach and connect with their ideal audience.
FUR Social
Social Media Management
Skarlet Rockwood, Founder
Want to hire the FUR Social team to grow your social media audience and monetize your influence? We can help you with strategy, consulting, and/or done for you management.
Fuzzy Face Media
Video Editing & Coaching
Beth Lambert, Founder
Fuzzy Face Media specializes in bespoke, short-form video for veterinarians and the pet industry. We create (or help YOU create) engaging social media, digital training, and marketing videos to attract the clients you want to work with and help you recruit employees aligned with your values.
Our videos focus on storytelling to build engaging, memorable, emotional and psychological appeal. Because of this, it allows your business to build deeper connections with your audience. Video is unique in its ability to connect and inspire trust. High-quality video content shows that you care about providing a high-quality experience. Video allows viewers get a more authentic feel for your practice and the people behind it.
Max Pet Marketing
Brand Evaluations
Kati Keyes, Founder
We provide excited and passionate pet business owners with the tools and support they need to create an influential, genuine brand that stands out from the competition, boosts their profits, and makes a positive impact on the world.
Pet Boss Nation
Business Coaching for Brick & Mortar Pet Businesses
Candace D'Agnolo, Founder
Pet Boss Nation helps local pet business owners grow their business and get their life back with our DIY resources; sales, marketing and leadership group coaching; and our amazing peer-support community!
If you are brand new to the Astro Marketing Suite and would like a professional Pet Business Marketing Coach to assist you on your Marketing Journey, check out Pet Boss Nation. Astro provides you with the tools you need for success. Pet Boss Nation will give you the inspiration and motivation to help you reach that success.
Pet Boss Nation offers many services to help you succeed.
- Pet Boss Nation Facebook Group - A free, private community of local pet business owners such as yourself. This is a great place to ask questions of your peers and get help from Candace of Pet Boss Nation herself. You'll also find online webinars and coaching weeks to sign up for and be alerted to openings in her other programs- like the Pet Boss Club!
- Pet Boss Club - "The Pet Boss Club is Pet Boss Nation’s signature product—our monthly membership program. The Club brings Pet Bosses together in a tight community where every month you continue to grow your knowledge in the areas of sales, marketing, and leadership, to take your business to the next level."
- Pet Boss VIP - Private Business Coaching with Candace D'Agnolo, the CEO and Founder of Pet Boss Nation!
- Pet Boss Nation Podcast - Yup, there's a podcast! Ranked in the top 3% of all podcasts globally. There are already a bunch of episodes covering various topics and a new one every week - so get listening today!
- 50 Pet Business Booster Ideas - Free Download - "This list is activities that have worked for me [Candace] and hundreds of our pet business clients."
"Go from winging it to nailing it with Pet Boss Nation!"
**Special Promotion** All active or new members of the Pet Boss Club who have not yet activated their Astro Marketing Suite (you either are still in the Marketing Suite Free Trial or you haven't activated your Marketing Suite Free Trial to start a paid membership) are eligible for an extended Astro Marketing Suite Free Trial. So rather than a 15-Day Marketing Suite Free Trial, you can have a 3-Month Marketing Suite Free Trial! If you qualify for this ongoing promotion, please email us at support@astroloyalty.com and copy Candace at hello@petbossnation.com so that she can confirm your membership in the Pet Boss Club.
Pet Engine Marketing
Search Engine Optimization (SEO)
Matt Aldrich, Founder
Pet Engine Marketing is a digital marketing agency specializing in search engine optimization, social media management, paid advertising campaigns (Google Ads), email marketing, and more for independent brick-and-mortar pet businesses.
- Ready to get strategic and smart about marketing your pet store?
- Tired of being burned by other agencies that don’t understand the pet store life?
- Want to grow your pet store, but don’t have the time, effort, people, or systems to manage your marketing?
- Contact us today to get started and get growing.
Pets on Q
Influencer Marketing
Colleen Wilson, Founder
We specialize in Animal Talent. We vet Pet Influencers and manage campaigns, we track their analytics and pricing engagement through our proprietary platform petinfluencer.ai.
We help brands and marketing firms with their social media promotion campaigns. We also review and book animal actors for production www.theanimallist.com is our newest marketplace.
Pet Pro Media
Business Development
Jolanta Smulski, Founder
A digital marketing agency serving pet companies, Pet Pro Media supports its clients in their business development. Based in New York City, the agency specializes in lead generation, sales, and retention strategy with a focus on data-driven marketing.
Services include one-day intensives (CMO for the Day) and 90-day retainers (Interim CMO).
Get in touch to learn more and book a discovery call.
Pet Retail Helper
Retail Inventory Management & Planning
Lynn Switanowski, Founder
Pet Retail Helper founder Lynn Switanowski has a proven track record for delivering increased sales and improved profits for companies of any size, from small independents to the Fortune 500.
Lynn has helped to grow sales and profitability at both brick-and-mortar and e-commerce pet businesses and is proud to be a pioneer in helping pet businesses to implement and grow more green business opportunities. Lynn speaks at pet trade shows across North America educating pet retailers on the topics of sales, marketing and inventory planning.
Whisker Media
Public Relations (PR)
Mary Tan, Founder
We tell the story of pet related brands, businesses and nonprofits through public relations.
Work For Treats
Pet Product Photography & Videography
Morten Marthinsen & Marietta Losada
Work for Treats is a photography and video production studio, catering exclusively to pet brands. We create professional, and unique imagery remotely, from our South Florida studio, and have a huge pet model database we use. Brands can choose from a variety of options depending on their needs, whether it's a small e-commerce product shoot, or a huge video production on location.
Related Articles
Astro Marketing Suite | Overview & Videos
Overview of the Astro Loyalty Marketing Suite Have you ever wished there was a way to communicate with your customers that was both quick and easy while still being sincere and personal? Now with the Astro Loyalty Marketing Suite, you will have the ...Astro Media | Image Library | Marketing Suite
This Library is curated with images to help you showcase your Neighborhood Pet Shop. It contains two main categories of images. Astro Lifestyle Media - Adoption Images, Banners & Buttons for your e-commerce, business or social webpages, or Astro ...Multi-Media Template Campaigns | Overview | Marketing Suite
Multi-Media Templated Campaigns Overview There are 2 main categories of Campaigns on Astro: Templated Campaigns & Simple Campaigns. The main differences between these two types is one Campaign utilizes a Template to carry the contents of your message ...How to Send a Social Media Campaign | Marketing Suite
How to Send a Social Media Campaign: 1. Go to Marketing on your account. 2. Select Campaigns. 3. Click on 'Social Media- Image and Caption' 4. Locate an image you wish to share. If you do not see Facebook or Instagram icons above images check your ...Astro Social Media | Image Library | Marketing Suite
This is now a sub-section of the Astro Media Library and will appear in the first drop-down menu. Location of Astro Social Media Notice the toggle provided that says "Optimized For Social Media Only." Checking this box will allow you to find ...