Creating a Loyalty Points Marketing Automation

Creating a Loyalty Points Marketing Automation

In less than 2 minutes, create an automated campaign that will let your customers know you have their back! Make sure they are aware of the Astro Points they are earning at your store by being a loyal customer.

There are two types of Loyalty Points Automations you can set up:
  1. Eligible for Reward – Sends a message to customers when they’ve earned enough points to get a reward.
  2. Points Threshold – Sends a message when a customer reaches or passes a certain number of points that you choose.

Eligible for Reward Marketing Automation

Step By Step Guide

IdeaTIP: Click the Guide Me button or the Arrow button located at the top right on any one of the steps below to open a follow along window at the side of your screen that will show you where to go and what to click in real time.


Points Threshold Marketing Automation

While your standard points reward notification lets customers know when they’ve earned a reward, a threshold notification builds anticipation and encourages that final purchase needed to unlock the prize. Here’s why this campaign- and others- are so valuable:

1. It Drives Immediate Action
By reaching out when a pet parent is just a few points away from a reward, you create a sense of urgency and motivation. It’s a proven behavioral trigger—no one likes leaving a reward on the table!

2. It Increases Visit Frequency
Customers who know they’re “almost there” are more likely to make an extra trip just to cross that line, resulting in more consistent store traffic and more frequent purchases.

3. It Reinforces the Value of Loyalty
This campaign shows customers their progress and affirms that your loyalty program is working in their favor. It’s a subtle but powerful reminder that shopping local pays off.

4. It Enhances Customer Experience
These proactive check-ins feel thoughtful and personalized. Instead of only reaching out after they earn something, you’re letting them know you’re paying attention to their journey.

5. It Helps Segment & Re-Engage
This campaign also opens the door to segment outreach. You can identify customers who frequently get close but fall short—and offer them targeted promotions, such as double-point events or time-sensitive bonuses to encourage completion.

Alert
Let's say you have a Points Reward valued at 400 pts, and you set up a Point Threshold Automation for 350 pts. If you’re also running a Points Reward automation, customers who jump from below the threshold (e.g., 349 pts) to the reward level (e.g., 400 pts or more) in a single transaction will receive both the Points Threshold and Points Reward automated messages.

Step by Step Guide

IdeaTIP: Click the Guide Me button or the Arrow button located at the top right on any one of the steps below to open a follow along window at the side of your screen that will show you where to go and what to click in real time.