Campaigns | How To Share a Campaign on SOCIAL MEDIA | Marketing Suite
What are the Benefits to Posting Campaigns to Social Media?
There are more chances for your customers to see your Campaign.
This is also the only Campaign type where your customers can leave comments. When you send an Email, Push Notification, or an SMS Text Campaign your customers are not able to respond to it. Social Media Posts are great because they provide an avenue for two-way communication.
Additionally, your customers can share your Campaign on their social media pages. This is free advertising! Some of our super social media savvy retailers have even started rewarding Loyalty Points to their customers who share or like their Campaign Posts.
Posting a Campaign to your Social Media
Queuing a Finished Campaign
Once a Campaign has been Queued and Delivered it can be posted to Facebook.
This demo Campaign is in its final stages of being drafted and I am getting ready to queue it for sending. I have chosen to send this Campaign as an Email, but I also could have chosen to send it as a Push Notification, and/or an SMS Text. As long as a Campaign is queued and delivered to your customers in some capacity it can be published to your social media.
This Campaign utilized an Imported Astro Template that I customized to include directions on how I have organized a Curbside Pickup Service at my store. I then added a Double Column Promo/Offer Element so I could add the two Astro Sponsored Offers that I am running this month. The Campaign now contains multiple Images, including my store's logo. Once this Campaign has been queued and delivered I will be able to choose one of those Images to feature on my Facebook post.
Edit Social Media Setup
Returning to my list of Drafted and Delivered Campaigns I see that the Campaign that I just queued has been delivered. Now it is ready to post to my social media. Below all Delivered Campaigns there will be a blue Social Media button. Notice that there is no Social Media button below the Drafted Campaigns.
Clicking that blue button will present you with the following pop-up.
The post will default to displaying your store's logo as its primary image. To select a different image from your Campaign as the primary image click where it says Edit Social Media Setup.
Now you will see a drop-down listing the Images that were used in your Campaign. Scroll through until you find an image you would like to select, the default image is usually your Logo as that is often the first image in the Campaign.
TIP: Facebook is good about formatting both rectangular and square images. Below the Image drop-down there are text fields for Post Title and Post Description that you can edit however you like. Their default will be the title of your sent Campaign.
Warning: You are not able to use Emojis or "Quotation Marks" in your Post Title for a Facebook post, or the title will be displayed as the secure.astroloyalty link due to Facebook's automatic caching.
Once you have edited your post to your liking you can click the Save Social Media Setup button. Now you can Create Your Social Media Post by selecting the social media icons for Facebook, or you can click where it says Copy URL for Manual Posting if you would like to add the Campaigns URL to an existing social media post.
Upon clicking the Facebook icon it will take you to the Facebook account your computer is currently logged into. This will be the account that the post will be shared to. If you need to change accounts make sure to do so before sharing.
In order for the Facebook post to have a Post Description you will need to type what you want to be that description where it says Say something about this... Otherwise the post will just include the Post Title that you added.
Here is what the final post looks like on my Facebook page. If your customer clicks anywhere on the image they will be taken to the full Campaign. (To see what that would look like click this link and you will be taken to my demo Campaign.)
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