Coupons can only be redeemed on Standard Astro Accounts. At this time, Coupons are not compatible with POS Report style or Nightly Data Feed style Astro Accounts.

What are Astro Coupons?

1. 'Thank You' Coupons - Brands can send coupons to their active customer base to encourage their customers who are regularly purchasing items from within one of their product lines to try complementary products from within another of their brand's product lines. This introduces loyal customers to additional products they’re likely to love. Example: A discount on Brand-A's raw topper or mix-in for customers who frequently purchase Brand-A's dry food. 
2. 'We Miss You' Coupons - Brands can help your store re-engage customers who have stopped adding punches to a Frequent Buyer Card by offering targeted discounts. Example: A $10 off coupon for any qualifying item from Brand-A's Frequent Buyer program that a customer has stopped participating in.
3. 'Welcome Home' Coupons - Also known as 'Sharing The Love' Bounce Back Coupons, these serve as customer acquisition tools, introducing new pet owners to your Frequent Buyer Programs. Example: A discount for new pet owners who choose Brand-A's product for their Adoption Bundle, redeemable on a future purchase of an eligible Brand-A Frequent Buyer item.

Introducing Brand Coupon Management on Astro Loyalty!

Astro Coupons are FREE for all Astro Retailers to participate in.

Astro Coupons issued to your customers can only be redeemed at your store! 

Customers can only redeem an Astro Coupon at the Astro Pet Shop their qualifying Astro Pet Owner Account is associated with. If a qualifying Pet Owner Account is associated with an Astro Multi-Location Pet Shop Account, that customer can visit any one of those locations within the Multi-Location Account to redeem their coupon.

Astro Coupons are Petowner-specific and are not available to every customer.

You can export a list of customers who are eligible for an Astro Coupon before deciding whether you will participate. If you opt-in, you can periodically export that same list to determine who has redeemed the coupon and who has not. The coupon itself will also show you numerically how many have redeemed their coupon, how many have coupon's pending, and how many have let their coupon expire.

Coupons are sent by Astro from the Astro platform via email to your customer.

You do not have to worry about distributing the coupons to the only customers who qualify, we have you covered there! An email notification will be sent to all eligible customers who have an email address saved on their Pet Owner Account. If a customer is missing an email address, they will still be able to redeem the coupon via their Pet Owner Account during checkout in Astro.

If you are utilizing the Marketing Suite you can use Pending Coupon Reminders once the coupon becomes active to periodically send reminders to those customers who have yet to redeem their coupon. Just make sure that you are only sending your campaign to customers with pending coupons and not everyone.

Also, in accordance to our extremely strict Privacy Policy Rules, your customers are only contacted in such a way that drives their business back to your store.

Your customers have the option to opt-out of these coupon mailers, there will be a link at the bottom of the email allowing them to remove themselves from any coupon marketing list. If they opt out, they will not receive any more email notifications about Astro Coupons, but they will still be able to redeem them in-store. Opting out only removes them from coupon marketing emails—it does not affect their participation in Frequent Buyer, Astro Offers, or other store communications via email, push notifications, or text.

Coupons are also displayed at checkout for eligible customers.

There is not need to check a list as if you are guarding a private party, Astro has you covered there as well!

If a customer qualifies for a coupon, a preview of the coupon will appear at the top of their Checkout screen, along with a link to view eligible items. Once an eligible item is added to their Checkout page, the "Redeem" button will activate. Simply click "Redeem," and you're done!

Notice of coupon events are sent to retailers before the coupons are sent out, so you have plenty of time to prepare.

This will give you time to get organized and stock up on the promoted products. Do not put up any signage in your store pertaining to the details of a specific coupon promotion. 

Remember, Astro Coupons are customer-specific, meaning not everyone will have access to the same coupons- so do not put up signage about a specific coupon in your store, or email the coupon details to all of your customers.

That being said, any customer has the potential become eligible for future coupons. To help your customers take advantage of Astro Coupons, encourage them to download the Astro Mobile App, where they can view any special coupons they qualify for.

You have the option to Opt-Out of certain coupons. You are not able to opt-out of Bounce Back Coupons linked to Adoption Programs that your store has enrolled in.

You will need to opt-in to participate. Keep in mind, these coupons are targeted and customer specific. They are only sent to your customers who are already purchasing the qualifying brand or brand products. However, in some cases it may be possible that your store does not stock a product line that your brand may be promoting. You can review the qualifying product list before making your decision.

Ex. Let's say you carry Monster Naturals Grain-Free, and they just launched a new line- Monster Naturals Grain-Friendly, but you haven't decided yet whether or not you want to add their new line so you do not carry it at your store. Then Monster Naturals launches a coupon to promote their new Grain-Friendly
line and those coupons are scheduled to be sent to your customers. At this point you will receive an email about this promotion and you have 2-Weeks to decide whether to bring on the line and participate in the promotion or Opt-Out of the Astro Coupon so your customers are not alerted.

Your store will be automatically Opted-Out from a coupon if no decision is entered prior to the coupon launch date.

You will not be able to change your participation status once a coupon is launched.

Redemptions are automatically reported to the same Distributor you have selected for the corresponding Frequent Buyer Enrollment.

You can edit your fulfillment partner on the coupon if needed.   

Ex. Let's go back to our on-going example of Monster Naturals. They are promoting their new Grain-Friendly line with a new Astro Coupon. Your store is already enrolled in the Monster Naturals | Official Frequent Buyer - Buy 10 Get 1 Free program with your distributor Animal Goods Inc., so therefore all Monster Naturals Astro Coupon redemptions will automatically report to Animal Goods Inc.! Easy right!

Brands can only send coupons to their established customers. 

A brand can only issue Astro Coupons to their established customer base: customers who have engaged with their Frequent Buyers, Astro Offers, or Adoption Rewards programs on Astro. Astro Coupons were designed to help brands and their independent retail partners, reward brand loyalty, re-engage lapsed customers, and help new pet owners get started on a path to longterm loyalty.

Your favorite brands wanted a targeted way to promote their new or existing items to your customers while still encouraging them to shop directly with you. They also wanted a way to thank their existing customers by offering them discounts here and there on items they are already purchasing on a regular basis. 

Astro Coupons are NOT a means to convert a customer from one brand to another, or to lure a customer from one store to another. 

Additional Info